Like the early champions of the National Western Stock Show, El Pomar founder Spencer Penrose was committed to celebrating the Western lifestyle while promoting economic vitality, explains Bill Hybl, the foundation’s executive director. Recognizing both economic potential and community-building opportunity, Penrose established the Pikes Peak or Bust Rodeo and built the 10,000-seat Will Rogers Stadium in Colorado Springs in 1937. To this day, Penrose’s Pikes Peak or Bust Rodeo and the National Western are building on their legacies of celebrating Western heritage while evolving to better serve their communities.
“El Pomar Foundation is proud to support the National Western Stock Show and the ways it celebrates Western heritage while promoting the future of American agriculture,” Hybl said. “As a hub for research, education, convening, and collaboration, the National Western Center campus will serve an unmistakable role in the future of agriculture, Denver’s economy, and the state of Colorado.”