ABOUT OUR CAMPAIGN
The $100 million Honoring the Legacy campaign is about investing in the vision for the National Western Center as a global destination for agricultural heritage and innovation, one that promises a unique confluence of urban revitalization, economic development, tourism, education, research, and Western art and culture.
In addition to providing a new home for the world-famous National Western Stock Show—the Super Bowl of Livestock Shows—the National Western Center’s new and adaptively reused buildings will host more than 300 events each year, attracting 2.3 million visitors annually, and driving economic impact of more than $230 million per year.
WHAT WE ARE BUILDING
The National Western Center redevelopment is a multi-phase project involving an array of road and rail infrastructure improvements, a revitalization of the South Platte River and the establishment of a Colorado State University academic center among them. The Honoring the Legacy campaign focuses on four core National Western facilities: the Legacy Building, the Sue Anschutz-Rodgers Livestock Center, the Cille and Ron Williams Yards and the Equestrian Center. The expansion and development of these new facilities will greatly enhance the visitor experience, provide the capacity to host a wider array of events throughout the year, and support increased attendance at other National Western Center facilities, both existing and future.