ABOUT OUR CAMPAIGN
The $150 million Honoring the Legacy campaign is securing the future of the National Western Stock Show through the development of four major facilities at the heart of the storied annual event. By spearheading the creation of the core elements of the National Western Center campus, our efforts are crucial to the National Western’s longstanding mission of advancing Western agriculture, which remains a vital economic driver and Western cultural touchstone. The campus is shaping up to be a global destination for agricultural heritage and innovation based on a unique confluence of urban revitalization, economic development, tourism, education, research, and Western art and culture.
In addition to providing a new home for the world-famous Stock Show – the “Super Bowl of Livestock Shows” – the National Western Center’s new and adaptively reused buildings will host more than 300 events each year, attracting 2.3 million visitors annually, and driving economic impact of more than $230 million per year.
WHAT WE ARE BUILDING
The Honoring the Legacy campaign focuses on four core National Western facilities: The Legacy, the Sue Anschutz-Rodgers Livestock Center, the Cille and Ron Williams Yards, and the Equestrian Center. The expansion and development of these new facilities is already enhancing the visitor experience, providing the capacity to host a wider array of events throughout the year, and supporting increased attendance across the emerging, visionary National Western Center – and we’re just getting started.