Tradition Continues Online

The National Western Stock Show was postponed this fall, but Coloradans will still have the chance to celebrate all things Western in January through a series of virtual events.

For 16 days, virtual happy hours and concerts will be hosted every evening as part of the “Celebrating the Spirit of the National Western Stock Show” campaign.

Sunday is Day Two and the focus will on the new Sue Anschutz-Rodgers Livestock Center, which will be the hub of all livestock activities and provide multi-use, flexible indoor facilities year-round.

These spaces will be among the most accommodating—and used—on the National Western Center campus. The video features leaders of the National Western, the Capital Campaign, and Sue Anschutz-Rodgers herself talking about the new facility.

In addition, you can learn about two fundraising efforts: the Legacy Brick program, which repurposes historic bricks from the old Yards as lasting tributes; and the Branding Walls program, which provides a couple of unique ways to show off your brand in support of the National Western.

In later days, numerous country music and entertainment artists will perform in the series of concerts, including Michael Martin Murphey, Baxter Black, Brooks & Dunn, the Nitty Gritty Dirt Band and more. In between musical performances, there will be appearances by celebrities such as Peyton Manning, John Elway, Luke Bryan and Ken Burns, and a sermon from Dr. Alveda King, the niece of Martin Luther King Jr.

Molson Coors Beverage and Coors Banquet are the main sponsors of the virtual events. The Denver Gazette is a media partner.

Virtual events are free, but participants must opt in to get access by signing up via email at honoringthelegacycampaign.com.

As originally published in The Denver Gazette here.

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