News Clippings | January 2021

It started with a simple question: given the 2021 Stock Show’s postponement, what could we do to make us all just a little bit less lonely during those 16 days in January when we’d normally be together?

What emerged exceeded our wildest expectations. Celebrating the Spirit of the National Western Stock Show blossomed into a 16-day virtual event featuring 17 videos, a dozen Virtual Happy Hours, and a Marquee Concert. We ended up with a trove of musical performances, interviews, shout-outs, tours, and much more to share with the National Western family.

This was a remarkable event, and, as you’ll see in the following pages, the media took note.

With this virtual homage to the Stock Show now in the rearview mirror, we’re looking ahead to 2022. Next year’s Stock Show is going to be bigger and better than ever. What’s more, we’ll be celebrating the grand opening of the first of the National Western Center’s four major new facilities: the Cille and Ron Williams Yards and its centerpiece, the HW Hutchison and Family Stockyards Event Center.

Celebrating the Spirit did more than bring us together. It sustained the momentum of a capital campaign that’s raised close to $80 million of our $100 million goal. It showed the enormous sway the National Western has on our collective imaginations. And it underscored the importance of the work we’re doing to build this storied institution a new home for the century to come.

Thank you for all you’re doing to ensure the future of the National Western.

Pete Coors
Chairman, Honoring the Legacy campaign
Board member, Western Stock Show Association

Doug Jones
Chairman of the Board, Western Stock Show Association
Vice Chairman, Honoring the Legacy campaign

Paul Andrews
President and CEO, National Western Stock Show
Vice Chairman, Honoring the Legacy campaign

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